Regional Sales Manager


Prepare sales actions:

  1. Know, analyze, and formalize the market data in his area of responsibility (key customers and stakeholders, potential customers, the links among them, and market share)
  2. Manage his customer portfolio using marketing tools (plat
  3. &forming), build and pilot his individual action plan
  4. Deploy and implement the commercial policy
  5. Report all market information (customer visits, competition actions, relationships with resellers)
  6. Propose commercial actions and related budgets, and manage them after approval
  7. Drive internal meetings with other salespeople in his area to coordinate
  8. Animate the reseller channel while executing pull actions
  9. Evaluate and propose actions to improve technical competencies in his area (other sales and resellers)


  1. Promote and specify product offers and solutions to develop the company’s market shares
  2. Sell products and solutions which are contributing to customer performance improvement
  3. Prospect new customers
  4. Drive interviews to uncover all customer needs
  5. Elaborate on offers, answer quotes, follow up and call on
  6. Manage differentiated relationships with customers in the portfolio
  7. Negotiate with customers and manage prices

Skill for Regional Sales Manager

  • Customer service
  • Marketing
  • Analytics
  • Professionalism
  • Interpersonal communication skills
  • Phone communication
  • Professional email writing
  • Metrics (sales)
  • Teamwork
  • Management
  • Coaching
  • Problem-solving
  • Forecasting
  • CRM software

Roles and Responsibilities

  • Achieving business goals and revenue targets.
  • Overseeing daily operations, managing budgets, and setting performance objectives.
  • Recruiting, training, and supporting general managers as well as conducting regular performance appraisals.
  • Developing and implementing business, marketing, and advertising plans.
  • Managing internal and external stakeholder relations and negotiating contracts.
  • Planning, evaluating, and optimizing operations to be efficient and cost-effective.
  • Ensuring products and services comply with regulatory and quality standards.
  • Ensuring company standards and procedures are followed.
  • Preparing and presenting monthly, quarterly, and annual statements, analyses, and reports of operations and finances.
  • Dealing with escalated customer issues, incident reports, and legal actions.

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